by houghton mifflin .
Written in English
|The Physical Object|
Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback/5(9). William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, /5(24). MKT FOUNDATIONS OF MARKETING. School: University of Texas at Austin (University of Texas, UT) Book Notes Chapter 3. 19 pages. GO_Bars_Marketing_Plan University of Texas FOUNDATIONS OF MARKETING MKT - Winter MKT lecture notes for EXAM 1. 5 pages. MKT Test 2 Study sheet University of Texas. The proven marketing text for students of all backgrounds, FOUNDATIONS OF MARKETING, 5th Edition delivers the essentials and latest trends in marketing with strong visuals and exciting, timely discussions. Its extensive coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer Reviews: 1.
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